I joined this project at a really early stage as Lead Product Designer and had the opportunity to define from the ground up most of the design related topics – concept development, branding, user experience, interface design and even marketing production; to name a few.
The primary design challenge of this project was to keep a good balance between the functional needs of the product and the intention of providing a playful & rememberable experience.
During the duration of this project we challenged many of the traditional fin-tech processes in place, and in retrospective I think we made our small contribution to change the banking system.
